Television is the most popular and effective medium for advertising your products. Television combines visuals, sound, motion and emotion. The medium of television allows the dentists to have a physical presence in the potential patients’ homes. Through broadcast and highly targeted cable networks, your cosmetic dentistry marketing message will be conveyed to thousands of potential patients.
Beautiful images, a humorous situation, a snappy slogan, and some catchy music are factors that retain a TV commercial in your memory. Writers, directors, editors, musicians, voiceover artists, and filmmakers help to create a world class advertisement specifically designed to inspire your patients.
Once you have seen an advertisement that appeals to you, then the advertising agency helps you personalize it with messages, slogans, images or offers, and it is ready to run. You pay only for the cost of personalizing the advertisement, and then the price of the TV schedule you choose includes any licensing fees for your advertisement. It could not be easier, or more affordable.
Creating a smart television commercial lets you put your message in front of the right people at the right time. You can customize the advertisement or give information about your patients, goals, and budget to an advertising agency that will professionally generate a program that most effectively reaches your target audience. In this way, you will be earning full value for the money spent. The price charged for your television commercial includes the actual cost of airtime and the costs associated with getting your advertisement to various chosen networks. It also includes licensing fees, management services, customer service and the costs of reporting back to you when and where the advertisement ran.