We all know that promotional gifts are important tools for advertising a company and getting its corporate message across to the intended audience. But how exactly do corporate gifts help in the promotion of a company?
Corporate gifts are unlike promotional items in a lot of ways, especially in the value and price of these items. Promotional items are usually given out to the general public in hopes that the business will be promoted to new, potential clients. Promotional items are more generally low value items like pens, keyrings, and similar items. Although these promotional items are good materials to attract people into supporting the business, they may not be ideal gifts to give to long-time clients that have been giving a lot of business to the company.
But what exactly are corporate gifts? By essence, these gifts are high quality items that can show the appreciation and concern of a business towards its clients and employees. Items like customized pens, clocks and leather briefcases are some of the more popular choices. The type of corporate gift that a business will give to a particular client depends on the relationship the two entities have. Usually, the more business that a firm gives the company the higher the quality gift that the company gives to them in return.
There is always the question on whether corporate gifts should carry the company logo and other contact details. However the general rule is that they should contain less information on the company. Since corporate gifts do not function like promotional items, then having the company logo and details is not required. Remember that these are used primarily to show the appreciation of the company to its stakeholders. It also helps if you send in corporate gifts that are expensive and valuable so as to give a good impression on the company.
There are a lot of corporate gift choices that companies can choose from. Some of these are clocks, and companies can have the option to have these engraved. The bottom line is that corporate gifts should be more valuable than the ordinary promotional item such as pens, folders, or notepads.
Indeed there are a lot of good items that could make a good corporate gift. It is also a good idea to keep the gift related somehow to the company and its customer, to underline the relationship between the two entities.